One of my clients asked me for my conference dos and don'ts. These quick takeaways should be useful for any marketer as we wrap up the spring conference season and prepare for late summer/early fall.
Don't sweat the small stuff.
Booths don't arrive. Your giveaway is missing. Don't panic. You can still have a great show!
Don't eat at your booth.
Mpmph mphmff mpff? No, they won't understand you either as you eat lunch.
Don't take giveaways unless you're a prospect.
Do you really need that screen cleaner? If you're not a prospect for the vendor, pass on the free stuff.
Don't forget to thank hotel staff.
They can be your best friends at a show. Thank, and reward, appropriately.
Don't come unprepared.
You don't know what city you're in?
Do smile!
It goes a long way to attracting people into your booth.
Do keep your best giveaways hidden.
Pens on the table. Lightsabers underneath.
Do make new friends.
Conferences are reunions, but expand your network and prospects.
Do dress like you're meeting your mother.
Keep it classy and professional.
Do expand your presence at the show.
You're likely one of a dozen vendors. What does the show offer to stand out?
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