Behavioral healthcare is an emotional business. People enter this field not for the fame or the fortune, but rather for the opportunity to make a difference. It's the perfect market in which storytelling can be particularly powerful.
Everyone has a story about why she is in this business, including vendors and the companies themselves. These stories can be the heart of a content marketing campaign to show prospects and remind customers that you're here not just to "get heads in beds" or sell IT software. Good stories are memorable and help foster relationships, which are key to the long selling and referring cycles in the treatment field.
The short video below brilliantly describes the power of storytelling.
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